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Brand Story

About Miss Fabulous Beauty


An Unexpected Beginning

Miss Fabulous Beauty (hereinafter referred to as Miss Fab) was established in late 2019.

Just as we were preparing to officially launch our German skincare purchasing service, the Covid-19 outbreak occurred.

The first batch of goods air-freighted from Germany to Hong Kong consisted not of skincare products, but rather something unforeseen: face masks.


Customer-Centric Development

Subsequently, our team gradually expanded the range of products and brands based on customer needs.

Whether it was the initial skincare products or later additions such as cosmetics, body care products, and health supplements,

we meticulously selected each item to ensure superior ingredients and effectiveness, delivering them to our customers at competitive prices.


In addition to purchasing parallel imports and customer-specified products, Miss Fab is dedicated to sourcing high-quality European products that are well-known yet relatively underappreciated in Hong Kong, thereby offering our customers more choices.


Brand Philosophy

Miss Fab’s brand philosophy is "Yourself, Your Choice, Our Promise."

We believe that individuals of all ages and genders can radiate confidence and beauty through the care of their physical and mental well-being.

Understanding that each person’s situation and needs are unique, our team is committed to assisting every customer by addressing their inquiries and sharing product information to help them find the most suitable products.


Certifications and Honors

To achieve our goal of providing high-value products, Miss Fab strictly controls costs while enhancing efficiency through effective management.

This enables our customers to conveniently purchase their desired products from the other side of the globe.

In 2023, we proudly received ISO 9001:2015 certification and became a member of the “No Fakes Pledge” retail program.

This recognition is a significant affirmation of Miss Fab’s management standards and product quality, ensuring that customers can shop with confidence.


Looking Ahead

Our customers’ support is our greatest motivation.

The Miss Fab team will continue to operate with dedication, maintaining a keen observation of market trends and actively seeking improvements,

partnering with our customers on their journey toward health and beauty through quality products and services.


Miss Fabulous Beauty 

"Yourself, Your Choice, Our Promise"

Specializing in sourcing European skincare and beauty products

Two monthly shipments - German purchasing service

Registered Hong Kong Business

Ying Sun Beauty Consultancy Company Limited

Miss Fabulous Beauty has received

“No Fakes Pledge” retail membership

and

ISO 9001:2015 Certification